With realignment of products and focus, ABB India is emerging as an even stronger player in the domestic engineering market. The company today has competence in some of the futuristic and competitive products with help from its global parent company, ABB Global.
Just to give an example, ABB global has, for long, been present in products and services for charging electric vehicles, with a strong position in the European markets. Some of these products are already well-tested and recognised in the markets where electric vehicle (EV) charging has already taken shape. Leveraging this expertise, the company has started talks with OEMs (original equipment manufacturers) in India to help them understand and design the products.
While EV charging is just one example, and is still in a nascent stage, the company has been able to take a lead in other upcoming segments as well like robotics, solar, smart grid and metro projects. These segments are now compensating for the opportunity lost in the traditional segments. ABB’s products are now more strategically placed in the segments that are actually witnessing traction.
"With a comprehensive product portfolio now in place, we believe, the company could potentially post numbers close to the previous cycle given an improving product mix, which we believe is rare in our current industrial coverage universe," Said Amit Mahawar who tracks the company at Edelweiss Securities.
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