Panasonic India Energetic About Indian Market

Last month, Panasonic India introduced its new line of energy storage solutions aimed at the telecom tower market at ELECRAMA 2018. The newly launched compact business power solution is equipped to manage power requirements at the site comprehensively and addresses the challenges faced by more than half a million telecom towers located across geographies, and the compact size makes it easy to install and maintain. Atul Arya, Head Energy Systems Panasonic India explains the concept of ‘Micro Grids’ that is soon going to change the way Indian companies manage their energy solutions.

Microgrids are modern, small-scale versions of the centralized electricity system. They achieve specific local goals, such as reliability, carbon emission reduction, diversification of energy sources, and cost reduction, established by the community being served. Like the bulk power grid, smart microgrids generate, distribute, and regulate the flow of electricity to consumers, but do so locally. 

The demand for lithium-ion battery-based systems comes mainly from the push by Indian telecom service operators, for environmentally friendly and sustainable solutions to power telecom towers and other services in the country. With a market share of 35% in the category, Panasonic’s ‘Micro Grids’ have energised over 40,000 telecom towers throughout the country, with a 50% reduction in the usage of diesel batteries. 

Further elaborating on Panasonic India’s energy storage business, Arya said, “The Panasonic Energy Solutions team caters to a variety of clients across several verticals. These include telecom, banking, infrastructure companies, etc. With valuable data being generated every second, the loss of the same due to a power outage can cost a company dearly. Hence, Panasonic Energy Solutions has come up with the concept of ‘Micro Grids.’ Intended for local energy production, it is highly resilient short-duration back-up plan.” 

When asked about India’s impending energy shortage issues and what measures is Panasonic taking to resolve them, Arya explained, “Panasonic’s ‘Micro Grids’ is a new-age energy solution that has been developed keeping key concerns in mind. These include efficiency , environment-friendly and local generation and storage (suitable for usage in rural areas).

According to Arya, the concept of ‘Micro Grids’ is soon going to change the way Indian companies manage their energy solutions. “Micro Grids can be deployed at a lower operating cost across several sectors including the commercial and industrial industry, banking, telecom, etc., Secondly, it is completely environment friendly. Thirdly, businesses can leverage ‘Micro Grids’ and widen their reach. For instance, banks can run their ATM machines in rural areas or places that have frequent power cuts with the help of micro-grids. Finally, Micro Grids enable companies to reduce their downtime and utilise their assets to enhance and support continuous productivity.

The new-age energy solution is capable of powering ATMs for up to 13-14 hours. Some of our major clients include TATA Power, NCR Corporation, Reliance Jio, Indus Towers, Bharti Airtel, etc.

“Now we intend to identify top-priority segments via a market research and implement sales and marketing of ‘Micro Grids’ through direct selling as well as consulting,” he said talking about the company’s go-to-market strategy.

Arya added that Panasonic is always at the forefront of innovation. We are a part of the Indian Electrical and Electronics Manufacturers’ Association (IEEMA), a national representative organization of manufacturers of electrical, industrial electronics and allied equipment in the country.

“Through this platform, we educate our potential and existing customers about our new products, create awareness, work on government projects related to Internet of Things, power storing solutions as well as generation of renewable energy and its storage solutions,” he concluded.


Source :

Smart Grid Bulletin July 2019

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