Mobility as a Service (MaaS) represents a new way of thinking about about transport. It has the potential to be the most significant innovation in transport since the advent of the automobile.
In a move away from dependence on privately owned cars or multiple transport apps, MaaS combines mobility services from public transport, taxis, car rental and car/bicycle sharing under a single platform that’s accessible from a smart phone. Not only will a MaaS platform plan your journey, it will also allow you to buy tickets from a range of service providers.
While autonomous vehicles have garnered much of the recent media attention on transport, MaaS is gaining ground. A Google search now returns more than 400,000 hits on “mobility as a service”. Many private and public transport providers, along with many state governments, are looking at the impacts of MaaS and how they can capitalise on the idea.
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